Ashirbani Roy

Founder & CEO

Ashirbani is a passionate and enthusiastic entrepreneur who has nurtured Aashir's with lot of care and love shaping it from a home run business into a growing organization. She is an engineer by qualification who worked with a leading IT brand before embarking her journey of Aashir's. She looks to build the brand with quality craftsmanship, aesthetic and affordable collections, authentic products with unique designs and a highly satisfying customer experience.

Having been the secretary of various leading women entrepreneur organizations of India and Karnataka she has been supporting other aspiring women entrepreneurs. Additionally she is also a part of the skill development and women entrepreneur committee of the Federation of Karnataka Chamber of Commerce and Industries.

"Jewelry has the power to be this one little thing that can make you feel unique"

About Us

Aashir's began in 2010 when an IT professional chose her passion for jewelry over returning to her job.The vision was to create a platform to showcase stylish fashion accessories from all parts of the country at affordable pricing and make it available to people belonging to every walk of life.
The evolution of the artificial jewelry segment and the thought of amalgamating this new trend with the vast cultural art of India sounded a perfect idea to appeal to women.
What started as a collection for friends with around 40 pieces of jewelry and an investment of 10000, has grown into a family of over 30000 happy customers.
We use a host of different materials like clay, wood, glass, ceramic, metal, beads, German silver, semi-precious beads, polymer and textile to create handcrafted and machine-made jewelry to redefine the style quotient of modern women.