Ashirbani Roy

Founder & CEO

Ashirbani is an accomplished and passionate advocate for women's empowerment and an inspiring leader in the realm of social entrepreneurship. She is an IT engineer turned entrepreneur.

A proud alumnus of the prestigious Indian Institute of Management Bangalore (IIMB), Ashirbani has successfully completed the Business Accelerator Program, equipping her with the skills to drive impactful change. She has played a pivotal role in leading partnerships for the Women Entrepreneurship Platform, a flagship initiative of Niti Aayog - The Planning Commision of India, where she has championed the cause of women entrepreneurs across India.

As the founder of Aashirs, an innovative impact venture, Ashirbani creates beautifully handcrafted jewelry that celebrates Indian artistry for a global audience. Her work goes beyond aesthetics; she is dedicated to uplifting women from marginalized communities, people with disabilities, and grassroots artists, fostering sustainable livelihoods through her venture.

In addition to her entrepreneurial endeavors, Ashirbani has earlier actively contributed to the Federation of Karnataka Chambers of Commerce and Industries as a member of the Women Entrepreneurs Committee. Her leadership experience also includes heading corporate social responsibility initiatives at Karnataka's Disabilities Commissioner's office, where she has driven initiatives to enhance inclusivity and support.

Ashirbani’s unwavering commitment to empowering women entrepreneurs has earned her recognition in numerous forums. This year, she was celebrated by Outlook India as one of the "10 Extraordinary Women in India" for her remarkable entrepreneurial journey. Furthermore, the Deccan Herald highlighted her as one of India’s cultural catalysts, acknowledging her influence in promoting sustainable and inclusive development.

"Jewelry has the power to be this one little thing that can make you feel unique"

About Us

Aashir's began in 2010 when an IT professional chose her passion for jewelry over returning to her job.The vision was to create a platform to showcase stylish fashion accessories from all parts of the country at affordable pricing and make it available to people belonging to every walk of life.
 
The evolution of the artificial jewelry segment and the thought of amalgamating this new trend with the vast cultural art of India sounded a perfect idea to appeal to women.
 
What started as a collection for friends with around 40 pieces of jewelry and an investment of 10000, has grown into a family of over 30000 happy customers.
 
We use a host of different materials like clay, wood, glass, ceramic, metal, beads, German silver, semi-precious beads, polymer and textile to create handcrafted and machine-made jewelry to redefine the style quotient of modern women.