About Us

Welcome to Aashirs, a women-led, women-run fashion jewelry brand that is redefining what jewelry can represent. At Aashirs, we believe jewelry is more than just an accessory—it’s a symbol of empowerment, creativity, culture, and the strength of community. Each piece of our handmade jewelry carries a story of resilience, craftsmanship, and transformation.

Our stunning, handcrafted pieces are created by talented artisans from marginalized communities, including women, people with disabilities, and grassroots craftsmen. Through skill development and upskilling programs, we equip these artisans with the tools and opportunities to craft beautiful jewelry while earning a sustainable livelihood. It’s not just about the jewelry’s beauty—it’s about the life-changing impact it has on the artisans who create it.

At Aashirs, we are proud to support "Made in India" products and to showcase the incredible talent our country has to offer. When you choose to shop with us, you’re not just investing in unique, high-quality jewelry—you’re helping to build a more inclusive and brighter future for the artisans who bring these pieces to life.

  • The visionary founder of Aashirs, Ashirbani Roy, is a trailblazer in social entrepreneurship. Through her leadership, Aashirs blends elegance and sophistication with a mission that goes beyond beauty, creating sustainable livelihoods for marginalized women, people with disabilities, and grassroots artisans. One of her most remarkable accomplishments is the launch of India’s first Therapeutic Beading Program, which trained 15 neurodiverse individuals over the course of a month, providing them with valuable skills. The program was celebrated by Karnataka’s Disabilities Commissioner, who hailed it as a pioneering model for sustainable livelihoods for neurodiverse individuals in India. The success of the program earned Aashirs the opportunity to showcase it at *Rashtrapati Bhavan* in Delhi.

    Ashirbani is also a passionate advocate for empowerment and inclusion and serves as a global mentor for Seedstars’ Disability Seed Program in Southeast Asia. With the support of well-known Indian celebrities, Aashirs has gained immense popularity not only for its unique and stunning jewelry designs but also for its profound social impact. As the brand rapidly expands across India, it remains deeply committed to its core values of social change, inclusion, and empowerment.

    A proud Goldman Sachs alumni from NSRCEL, IIM Bangalore, Ashirbani has been recognized as one of the top 5 trailblazing women entrepreneurs shaping the future of business, featured in 70 leading global newspapers. She was also named One of the Top 10 Women Entrepreneurs by Outlook India in 2024 and celebrated as a Cultural Ambassador of India by Deccan Herald.

    At Aashirs, every piece of jewelry is a celebration of empowerment, creativity, and tradition. Join us in supporting the empowerment of India’s most talented artisans, and experience the art of jewelry-making with a purpose.